Anheuser-Busch CEO To Launch “Listening” Tour

Axios reports:

In a new bid to steady his rattled company, Anheuser-Busch U.S. CEO Brendan Whitworth vowed to protect the jobs of employees and those of independent wholesalers. Axios has learned that Whitworth plans to go on the road around the U.S. this summer to listen to consumers, in connection with Budweiser’s MLB sponsorship.

The company’s summer ad campaign, which begins next week, will portray Bud Light as “easy to drink and easy to enjoy,” he added in the statement Thursday. Whitworth’s latest statement stopped short of the apology that conservatives want. But that could alienate the consumers who have stuck with the brand.

“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer,” the statement says. “We are a beer company, and beer is for everyone.”

Read the full article.

Modelo replaced Bud Light as America’s best-selling beer, with sales down compared to the previous year.

Amid conservatives in revolt, Anheuser-Busch CEO Brendan Whitworth is launching a new effort to reclaim market dominance. https://t.co/w542nVb50n

— Axios (@axios) June 16, 2023

The post Anheuser-Busch CEO To Launch “Listening” Tour appeared first on Joe.My.God..