Wrabel’s Pride anthem kicks off ‘Turn Up the Love’ concert series

Wrabel‘s new single, “Turn Up the Love” could not be better timed for the summer and a time of hardship for some LGBTQ+ kids. The anthem is featured in AT&T’s Turn Up the Love campaign, an initiative that promotes acceptance and allyship.

All streaming proceeds from “Turn Up the Love” will benefit The Trevor Project, the suicide prevention and crisis intervention organization for LGBTQ+ youth. In the song’s official music video, Wrabel tells audiences that they are not alone, regardless of the hardships they may face.

Over the years, Wrabel has gone from a behind-the-scenes player to a full-on pop star. His first claim to fame came in 2014, when Afrojack remixed “Ten Feet Tall,” resulting in an international hit. Today, Wrabel’s personal discography has racked up over 700m streams, and “The Village,” a song dedicated to supporting trans people, has become a popular anthem. Wrabel wrote the track for AT&T’s Turn Up the Love to celebrate individuality, which recently debuted at Miami Beach Pride on the AT&T Entertainment Stage at Lummus Park.

Officially kicking off on Saturday, June 10 in Chicago, the tour will make its way to San Francisco on June 17 and Dallas on June 23. Live performances from Wrabel and other artists will be hosted at AT&T Flagship stores.