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America’s New #1 Beer Does Pro-LGBTQ Marketing

Quartz reports: Modelo Especial, a Mexican beer, is now officially America’s favorite. The beverage, marketed by Constellation Brands, was the top-selling beer for May, with 8.6% of all beer sales in the US, overtaking the long-time market leader Bud Light, an Anheuser-Busch (AB InBev) brand. But if anti-LGBTQ activists think they were successful in making … The post America’s New #1 Beer Does Pro-LGBTQ Marketing appeared first on Joe.My.God..

Mark

Jun 15, 2023 - 20:00

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America’s New #1 Beer Does Pro-LGBTQ Marketing

Quartz reports:

Modelo Especial, a Mexican beer, is now officially America’s favorite. The beverage, marketed by Constellation Brands, was the top-selling beer for May, with 8.6% of all beer sales in the US, overtaking the long-time market leader Bud Light, an Anheuser-Busch (AB InBev) brand.
But if anti-LGBTQ activists think they were successful in making their point, they may be sorry to learn Constellation Brands has shown its support for LGBTQ rights even more than AB InBev. And so has Molson Coors, the maker of Coors Light, and Miller Lite.
Constellation Brands partners with Stonewall Sports, for instance, an organization promoting LGBTQ representation in sports. It was also listed as a top place to work for LGBTQ people several times over the years, and most recently in 2022, scoring 100/100 in the Human Rights Campaign’s Equality Index.

Read the full article.