Antoni Porowski Strips Down for SAXX’s Spring 2026 Campaign
The 'Queer Eye' star joins SAXX as the latest face of its Spring 2026 Gamechangers campaign.
Mark
Antoni Porowski is stepping into a new role, and a new waistband.
The Emmy-winning Queer Eye star and food-and-travel personality is the face of SAXX Underwear’s Spring 2026 campaign, launching Jan. 27, as the newest member of the brand’s Gamechangers program. The initiative highlights men who are reshaping their fields while encouraging confidence and comfort along the way.
For Porowski, the partnership marks a natural extension of the persona viewers have come to know across television, cookbooks, and social media: approachable, self-aware, and rooted in authenticity. That sensibility anchors the campaign, which focuses less on spectacle and more on how underwear fits into everyday life. A Campaign Built Around Real Life
Rather than leaning on glossy fantasy, the Spring 2026 visuals place Porowski in familiar settings, quiet mornings at home, workouts, and moments spent moving between commitments. The approach mirrors SAXX’s ongoing emphasis on wearability, positioning its products as staples rather than statements.
Porowski models the brand’s new Smooth Luxe Boxer Brief, along with returning styles like Vibe Xtra, DropTemp Cooling Cotton, and the Multi Sport Mesh Brief. Each design is intended to support movement while maintaining comfort across different parts of the day.
The campaign’s tone stays relaxed, allowing Porowski’s personality to carry the narrative. There’s no heavy-handed messaging, just a focus on how clothing that fits well can affect how someone feels navigating daily routines. Comfort as Confidence
SAXX’s Gamechangers program centers on impact rather than image, spotlighting figures who influence culture without needing to announce it loudly. Porowski’s inclusion aligns with that mission, particularly as conversations around men’s self-care continue to evolve.
Underwear may not be the first thing people associate with confidence, but the campaign argues it plays a foundational role. By highlighting comfort as a form of self-assurance, SAXX frames its products as tools that support rather than distract.
That idea resonates with Porowski, who has long spoken about self-acceptance and personal growth, themes that also resonate with LGBTQ+ audiences familiar with his work on Queer Eye.
“I love partnering with a brand like SAXX that doesn’t itself too seriously, but does makes seriously good underwear. SAXX keeps me cool, comfy and supported whether I’m cooking, training or traveling.” —Antoni Why It Works
What separates this campaign from standard celebrity endorsements is its restraint. There’s no attempt to reinvent Porowski or push him into an unfamiliar mold. Instead, the visuals and messaging lean into what already feels genuine: movement, balance, and ease.
By focusing on everyday scenarios, SAXX avoids the trap of over-stylization, allowing the product, and the person wearing it, to feel accessible. It’s a reminder that comfort doesn’t have to be invisible to matter.
As Spring 2026 approaches, the campaign positions SAXX not just as an underwear brand, but as part of a broader lifestyle conversation, one that values comfort, confidence, and showing up as yourself.
