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Bud Light’s 4th Of July Tweet Shows It Lost the War for America
Published by The Street By Daniel Kline You can't apologize for something that many Americans — maybe most of them — don't consider wrong. If you do, then you simply anger a different group than the one that's currently mad at you without fixing things with the first aggrieved party. That's the impossible position in […]
The Street
By Daniel Kline You can't apologize for something that many Americans — maybe most of them — don't consider wrong. If you do, then you simply anger a different group than the one that's currently mad at you without fixing things with the first aggrieved party. That's the impossible position in which Anheuser-Busch (BUD) – Get Free Report finds itself after it tried to grow its customer base via a small social-media promotion with transgender influencer Dylan Mulvaney involving Bud Light. The company certainly misjudged its core audience, even as its work with Mulvaney was a relatively minor …
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