Jools Lebron Claims Beauty Brand Exploited Her, Reveals She Was Unpaid for Work

Jools Lebron, the influencer behind one of 2024’s most viral trends, is speaking out about an experience she claims where she wasn’t compensated for her work with a beauty brand.

Mar 10, 2025 - 20:00
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Jools Lebron Claims Beauty Brand Exploited Her, Reveals She Was Unpaid for Work

Jools Lebron, the influencer behind one of 2024’s most viral trends, is speaking out about an experience she claims where she wasn’t compensated for her work with a beauty brand. In the debut episode of her new podcast Very Demure, Lebron, a transgender influencer who popularized the “demure” trend on TikTok, revealed that a well-known beauty brand took advantage of her. The “demure” trend…

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