New data highlights the importance of LGBTQ+-friendly destinations

New research highlights challenges LGBTQ+ travelers face and the importance of inclusivity in travel.

Jun 12, 2024 - 20:00
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New data highlights the importance of LGBTQ+-friendly destinations
A gay couple wearing casual clothing walking together on a city street in a foreign country

Exploring the world should be a welcoming experience for everyone, regardless of who they love or how they identify. Recent research underscores the ongoing challenges faced by LGBTQ+ travelers and the critical need for inclusivity in travel.

Here’s what the latest data from Booking.com and their partnership with the Stonewall National Monument Visitor Center (SNMVC) reveals and how it can guide your next adventure.

The importance of inclusive travel experiences

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Traveling as an LGBTQ+ individual comes with unique considerations. New data shows that more than half (59%) of American LGBTQ+ travelers have faced discrimination while on their journeys.

This statistic is a stark reminder that despite progress, many destinations still have a long way to go in providing a safe and welcoming environment for LGBTQ+ visitors.

Discrimination can manifest in various ways, from hostile stares and invasive questions to outright denial of service. These experiences can tarnish what should be an enjoyable and enriching experience, making it crucial for travelers to seek out destinations known for their inclusivity and acceptance.

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Safety and legal rights matter

When planning a trip, 56% of U.S.-based LGBTQ+ travelers say they take into account the local legislation regarding LGBTQ+ human rights, equality, and marriage rights.

The legal and social climate of a destination can greatly impact the safety and comfort of LGBTQ+ travelers. Countries with progressive laws and LGBTQ+ protections provide a more secure and affirming experience.

For instance, countries like Canada, Brazil, and Germany are celebrated for their robust legal protections and vibrant LGBTQ+ communities. These countries not only welcome LGBTQ+ travelers but also offer a myriad of cultural experiences that celebrate diversity.

If you’re looking for destinations that prioritize LGBTQ+ rights, look no further than our very own city guides.

The LGBT Equality Index is also a great resource for LGBTQ+ travelers to research and choose countries that prioritize their safety and rights. It also serves as a valuable tool for destinations to see where they can improve in terms of inclusivity.

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Established LGBTQ+ tourism destinations are preferred

A gay couple wrapped in a rainbow flag traveling on a bus in Bangkok, Thailand

Given a choice, 58% of American LGBTQ+ travelers prefer destinations with well-established LGBTQ+ tourism.

These destinations offer a sense of community and security backed by years of advocacy and support. San Francisco, New York City, Montreal, and Berlin are iconic in the LGBTQ+ travel scene, offering rich histories, dynamic pride events, and inclusive atmospheres.

However, there’s also a segment of LGBTQ+ travelers—46%—who seek to visit emerging destinations where their presence can contribute to broader social awareness and acceptance. These travelers are often trailblazers looking to expand the horizons of LGBTQ+ inclusivity in places that are still developing their reputations as LGBTQ+ friendly.

Cities like Cartagena, San Jose, and Guatemala City come to mind as emerging popular destinations for these adventurous travelers.

Inclusivity enhances travel comfort

Increased inclusivity in the travel industry has made a significant impact. Seventy-two percent of American LGBTQ+ travelers report feeling more comfortable traveling thanks to more inclusive practices and environments. This comfort is evident in interactions with travel industry professionals, such as hotel staff, tour guides, and airline personnel.

Destinations that have made efforts to train their hospitality staff in LGBTQ+ sensitivity and inclusivity see the benefits. For example, the Booking.com Travel Proud program has trained over 70,000 properties globally, ensuring that LGBTQ+ travelers receive the respect and understanding they deserve.

The future of inclusive travel

a transgender person holding a transgender pride flag on a hike in the mountains

As the travel industry evolves, fostering a welcoming and inclusive environment remains paramount.

LGBTQ+ travelers have clear preferences for features that enhance their travel experiences. Around 29% desire filters that help identify properties offering welcoming experiences. This need is particularly pronounced among transgender (49%) and genderfluid (40%) travelers, who often face additional challenges in ensuring their safety and comfort.

Travel companies that provide these filters make the planning process easier and demonstrate a commitment to inclusivity and support for the LGBTQ+ community.

Companies collaborating with LGBTQ+ institutions like the SNMVC actively underscore the importance of inclusivity and representation in the travel industry. They also contribute to ensuring that the history of LGBTQ+ places is preserved and can continue to inspire future generations.

Plan your next journey with peace of mind by visiting our city guides or subscribing to the GayCities newsletter for the latest on LGBTQ+-friendly destinations, tips, and travel advice.

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