[PHOTOS] São Paulo Pride 2025: A celebration of love, community, and fierce looks

Your front-row access to the glitter and glam at the world's largest pride parade in São Paulo.

Mark Mark
Jul 1, 2025 - 20:00
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If you were anywhere near Avenida Paulista in Brazil’s most populous city of São Paulo on Sunday, June 22, you probably heard the clack of fans and thrilled cheers echoing through the air. It was intoxicating and undeniably empowering. That’s São Paulo Pride Parade for you–it’s the world’s largest, drawing in over 2 million attendees this year.

The 2025 parade was as vibrant as always, but this year’s theme brought an extra layer of depth. Titled “LGBT+ Aging: Memory, Resistance, and Future,” the event paid tribute to the older generation of the LGBTQ+ community, many of whom fought battles to make Brazil and many other parts of the world better for the community.

From the speeches that opened the parade to the 17 rainbow-adorned floats featuring people over 60 in prominent roles, this was a call to remember, honor, and continue the fight they began. The message was clear and powerful: today’s freedoms are built on yesterday’s bravery, and everyone, regardless of age, deserves visibility and joy.

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The São Paulo Pride festivities weren’t confined to just the main parade. The week leading up to the parade saw the Diversity Cultural Fair. This two-day event was a blend of artistic performances, handicrafts, and resources from local organizations, creating a space for celebration and connection.

Additionally, the outdoor Castro Festival brought pulsating energy with live music and DJs, while the after-parties, like High Pride, gave attendees a chance to dance the night away.

GayCities was in São Paulo to capture the excitement of and bring you front-row access to all the glitter, glam, and unforgettable moments of this mega pride party.

A massive group of Pride festivalgoers walk through the streets of São Paulo.
Over 2 million people attend São Paulo’s festivities each year.
A drag performer with rainbow colored butterfly wings poses outdoors at São Paulo Pride.
No better place to spread your wings than Pride.
A man smiles wearing drag makeup and a wig of purple, green, and blue swirls, holding a magic wand.
When the parade is a drag, literally.
A man poses in front of rainbow colored balloons with his French bull dog.
Frenchies can have pride, too.
A performer at São Paulo Pride does the butterfly pose while performing in a purple glowing light.
A performer dances in a purple glow.
A man smiles shirltess, wearing a pink speedo, a golden crown, and white wings.
Putting the “fierce” in “fierce looks.”
Two men pose smiling on either side of a woman on the streets of the São Paulo parade.
Clack, clack!
A man dances in a shiny golden sheet while walking a runaway resembling a giant Pride flag in the middle of the São Paulo parade.
Now that’s how you make an entrance!
A trio of three muscular and shirtless men smile wearing angel wings and blue speedos.
A few of São Paulo’s angels
Three women pose smiling outdoors at São Paulo Pride.
The vibes were intoxicating and incredibly empowering.
A drag queen with a "Drag Tiffany" fan poses smiling with a group of São Paulo Pride attendees decked in rainbow clothes outdoors.
Everyone deserves visibility and joy.
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