Target Reduces Pride Merch From 2000 To 75 Items

Business Insider reports:

Pride this year at Target is shaping up to be a lot smaller, shorter, and quieter than it once was — and there’s a good chance you might not see it at all.

Whereas last May, Target’s Pride collection featured more than 2,000 items online, this year’s assortment consists of several dozen items — fewer than 75 in the regions Business Insider examined, including California, New York, and Wisconsin — as of May 28th.

Now instead of bold statements and functional garments, the selection has more toned-down rainbow-themed apparel and accessories, a few alcoholic drinks, pet gear, and a cutting board emblazoned with “It’s Giving Charcuterie.” The company said earlier this month only select stores would carry Pride products, rather than all of its nearly 2,000 US locations.

Read the full article.

Target has quietly rolled out its Pride month assortment. Its website has shirts with simple rainbow colors, pet accessories and a few home items. There is no apparel for kids and gone are the shirts with provocative sayings. A safer, smaller collection https://t.co/8P13Abad5g

— Nicole Norfleet (@nicolenorfleet) May 29, 2024

Target has around 75 Pride items in its collection right now. That’s over 2,000 fewer than last year. https://t.co/io5BRSIjI1

— Insider (@thisisinsider) May 29, 2024

Target shrinks Pride collection items from more than 2,000 last year to fewer than 75 this year https://t.co/3qqmqEZvDZ pic.twitter.com/Rrfg11KUK8

— New York Post (@nypost) May 29, 2024

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