What is the #MascaraTrend and is it an adequate tool for free speech on TikTok?

Published by Euronews (English) It’s not always easy keeping up with emerging acronyms and new jargon that goes viral on social platforms. Often, words are given new meaning and the latest is “mascara”, which no longer refers to that bristled brush that enhances your eyelashes. The word has taken on a whole new meaning on […]

Feb 4, 2023 - 12:55
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What is the #MascaraTrend and is it an adequate tool for free speech on TikTok?
667192 origin 1
667192 origin 1
Published by
Euronews (English)

It’s not always easy keeping up with emerging acronyms and new jargon that goes viral on social platforms. Often, words are given new meaning and the latest is “mascara”, which no longer refers to that bristled brush that enhances your eyelashes. The word has taken on a whole new meaning on TikTok, which has a language of its own: “Aglospeak”. “Mascara” refers to someone’s romantic partner and is being used with the hashtag #MascaraTrend as code to describe relationships. As an example, one TikToker joked: “My mascara stuck its wand in another tube.” Another said: “The one mascara I ever reall…

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