Canned Vodka/Soda Brand Launches As “Gay Water”
CNN Business reports: In a sea of canned cocktails, Gay Water wants to stand out. Launching Thursday is a brightly colored canned vodka and soda beverage that proudly displays who it’s for, instead of backing off from support for the LGBTQ+ community as other companies have done in recent months. In other words, where Bud … The post Canned Vodka/Soda Brand Launches As “Gay Water” appeared first on Joe.My.God..
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CNN Business reports:
In a sea of canned cocktails, Gay Water wants to stand out. Launching Thursday is a brightly colored canned vodka and soda beverage that proudly displays who it’s for, instead of backing off from support for the LGBTQ+ community as other companies have done in recent months.
In other words, where Bud Light has buckled under pressure as bigotry grows against the LGBTQ+ community, Gay Water’s creator Spencer Hoddeson wants his new boozy brand to be the antithesis of that.
The canned cocktail is named after a colloquialism given to the popular mixed drink (vodka and soda) ordered at bars by the gay community. It’s also one of the few openly queer-owned alcohol brands, which Hoddeson said sparked him to create because he wanted more representation in the category.
The New York Post reports:
The cans — which, upon launch, are currently being sold primarily online — are available in six- and 12-packs for $18.25 and $36.50, respectively. The six-packs only come in a single flavor — lime — while the 12-packs feature a mix of watermelon, lime, peach, and grapefruit.
The 30-year-old Hoddeson said he is using suggestive — albeit playful — messaging and imagery in Gay Water’s social media and website, including a provocative nod to the 12-ounce can’s 6.1-inch height.
“Our mission is to de-stigmatize the word ‘gay’ and start to create representation in spaces that traditionally don’t have queer-owned products, let alone products with the word ‘gay’ in their title,” Hoddeson told The Post.
Gay Water, a new canned cocktail, wants to be the anti-Bud Light https://t.co/UfPiOqijWn via @CNNBusiness
— Yahoo Finance (@YahooFinance) July 20, 2023
Canned cocktail ‘Gay Water’ aims to cash in on Bud Light’s Dylan Mulvaney disaster https://t.co/CQcJmeuqQt pic.twitter.com/ienQuovOEw
— New York Post (@nypost) July 21, 2023
The post Canned Vodka/Soda Brand Launches As “Gay Water” appeared first on Joe.My.God..
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