3 Olympic divers know they look good. Now they’re modeling underwear.
Three Olympic divers have turned into underwear models to showcase some well-fitting men’s briefs in a new campaign.

One of the upsides of being a world-class swimmer, diver or water polo payer is that, in all likelihood, you have a physique to die for.
These athletes competing in the pool have to remain in such incredible physical condition to perform at a high level, that a byproduct of that exercise is looking incredible with your clothes off.
British divers Jack Laugher, Ross Haslam and Anthony Harding know they look good, and they have started modeling for underwear brand Bundawear.
We’re not mad about it.
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This isn’t the first time these British hunks have shown off for the camera outside of their sport.
Laugher even posts suggestive content on a subscription-based site. Laugher’s dad once talked about how the content is actually not as “not safe” as you might expect from that platform.
“It’s all safe content from Jack’s point of view,” Dave Laugher told the BBC. “There’s nothing left to the imagination when you just wear trunks all the time and he just posts pictures of himself as you would see him if he was in a competition. It makes extra money for him and he’s pleased to have the opportunity, but it’s nothing that you couldn’t show your grandma.”
Olympic athletes become underwear models and more
Being an Olympic diver, or athlete from almost any sport, isn’t always the most lucrative. A lot of talented people turn to modeling, and even some more-exposing stuff, to make more money and fill in the financial gaps that sports aren’t providing.
Sometimes the money helps them fund their athletic careers. We recently profiled a Mexican weightlifter, Jorge Cárdenas, who posts nudity for his subscribers and also has an X account previewing his adult content. He is also motivated by the prospect of making extra money.
Laugher, Haslam, and Harding are very successful in their original careers, too.
Laugher is a gold medalist after winning the synchronised 3m springboard event at the 2016 Summer Olympics in Rio. Haslam is a gold medalist at the European Games, and Harding won a bronze with Laugher at the 2024 Summer Olympics in the aforementioned 3m springboard.
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Mark