L.A. Chargers kicker Dicker points you-know-where during team’s uni reveal

The Los Angeles Chargers unveiled their 2025 uniforms this morning, with combos showing their classic powder blue along with new alternates that feature an all-yellow and all-navy look. They look really cool, but my eye was drawn to kicker Cameron Dicker in powder blue and gold, pointing to an eponymous body part.

It’s a cool act of juvenile subversion and vague enough to allow for plausible deniability, but on-brand for the Chargers social media team and Dicker, known as “Dicker the Kicker.”

Dicker, one of the best kickers in the NFL, last season made a hilarious video trying to win fan votes for the Pro Bowl team, posing as a deranged car salesman in a late-night commercial.

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He’s also the same guy who said he and quarterback Justin Herbert recently went to dinner and ice cream recently wearing red contact lenses (“we looked like vampires,” Herbert said) to prank customers. So I would totally believe him pointing in the uniform photo at his junk and for the social team to wink and nod.

I’m not the only one who noticed Dicker’s interesting hand placement in the photo. “Chargers going w 3 color rush unis out of their own free will is an interesting move … and then you have Dicker the Kicker pointing at, well…” NFL analyst Warren Sharp posted on X.

Since joining the Chargers in 2022, Dicker has made 89 out of 95 field goals and last season achieved a rare feat, making the first free kick in the NFL since 1976. Off the field, he’s engaging and fun. and in this social media age he very aware of his “brand.”

“It was super cool,” Dicker said of attending an NFL-sponsored seminar on social media branding. “You’re getting to see how to be an authentic content creator in a way and help grow your brand and how the NFL, YouTube is there to help elevate your platform.”

After his uniform photo, can sponsorships with Trojan or Durex be far behind?

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