PA Launches “Sorry Not Sorry” LGBTQ Tourism Push

Lauren Rowello reports for Philadelphia Gay News:

“It is more important than ever that we make sure everyone knows that Pennsylvania is a welcoming place,” said Anne Ryan, Deputy Secretary of Tourism for the Commonwealth.

Ryan noted that other states have turned their backs on LGBTQ+ people — including tourists, by eliminating funding and website content related to queer travel and pausing campaigns directed at attracting the queer community. But Pennsylvania, under the direction of Gov. Josh Shapiro — whom she called a fierce advocate — doubled down in visibility and support instead.

This year, Pennsylvania launched three concurrent campaigns aimed at welcoming LGBTQ+, Black, and Hispanic travelers. Those campaigns are based on her team’s research about what those groups of travelers tend to look for in destinations — including how they want to feel when they arrive.

The state’s “Sorry Not Sorry” campaign — which is meant to reach the queer community — invites LGBTQ+ people to bring their authenticity with them when they travel. It’s meant to make a statement, Ryan emphasized, that Pennsylvania isn’t going to apologize for inviting LGBTQ+ visitors. And she doesn’t want LGBTQ+ people to hide who they are when they get to the state.

Read the full article. Visit the “Sorry Not Sorry” website.

As you can see below, Gov. Shapiro is promoting the above-linked story, drawing hundreds of abusive posts from God’s Gentle People.

To every LGBTQ+ visitor coming to Pennsylvania: know that you have a place here in our Commonwealth.

And we’re not sorry. https://t.co/9ayKwh7kiF

— Governor Josh Shapiro (@GovernorShapiro) June 3, 2026

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