[PHOTOS] Here’s a rare look inside San Francisco’s hottest Pride party

Juanita MORE is a San Francisco treat & treasure.

This year, she is celebrating the 21st anniversary of her iconic JM! Pride Party, the hottest ticket in town. The fabulous queen has donated more than $1 million to queer causes over the decades. Proceeds from this year’s party, which takes place at 620 Jones Street, benefit the Transgender Law Center.

To celebrate the party, Miss MORE supplied GayCities with 20 of her favorite Pride Party photos and captions describing the action. (The couturier Mr. David Glamamore designed and crafted each garment, totaling over 5,000.)

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This huge, boisterous Pride party may well be the country’s best-kept queer secret
The annual Juanita MORE! Pride Party, a San Francisco institution only slightly less elevated than cable cars, is celebrating 20 years.

2024 – The JM! Pride party, with many go-go friends, celebrated its twentieth year at 620 Jones.

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2023 – Canadian Artist Tyrone J designed the Jackson and Macho mascot costumes after Juanita’s two adorable Frenchies. 

2022—The JM! Pride party guests have always been known for their style and fashion. In 2022, color exploded. 

2021 – The feeling of being together after the COVID lockdown was a much-needed love fest at JM! Pride.

2020 – The COVID pandemic in 2020 led activists Alex U. Inn and Juanita MORE! to create the People’s March, a time of massive social upheaval. 

2019 – Juanita performed in an explosion of confetti on the JM! Pride stage with Dulce De Leche, Nicki Jizz and Voodonna.

2018 – The JM! Pride party celebrated with two parties this year, rolling day into night at the historic rock and roll venue Fillmore West. Thanks to its new owners, SVN West, the venue came alive with music for the first time in almost 50 years. 

2017—Mr. David Glamamore designed the rainbow flag backdrop based on the mural and pride artwork by J. Manuel Carmona. Photographer Gooch captured this iconic photo. 

2016 – In honor of the 49 people killed in the Pulse nightclub massacre in Florida, 49 butterflies were released in their memory at the JM! Pride party.

2015 – At the JM! Pride party, these two plotted the ABC mini-series “When We Rise”, created by Dustin Lance Black and based on the memoirs of activist Cleve Jones. 

2014 – Hanging out with icons Honey Mahogany, Sister Roma, Todd Barkett, and Mr. David Glamamore at 620 Jones.

2013—The JM! Pride party moved to 620 Jones. Juanita dances to the sounds of the Cougar Cadet Drumline, which had been performing at the party for many years.

2012 – Hanging out with the boys at the last year of the JM! Pride party at The Phoenix Hotel. 

2011 – Partying into the night at Bambuddha Lounge in 2011 with the legend herself, Shannon Pat (RIP), and Tony.

2010 – The JM! Pride party moved to Mission Rock, and the temperature was close to 90 degrees.

2009 – The JM! Pride poster, designed by artist Matthew Benedict, reflected the dress worn by Juanita MORE! at the 2009 party.

2008 – During Juanita’s pride party at The Phoenix Hotel, she changed costumes many times throughout the day.

2007 – The JM! Pride party at The Phoenix Hotel was where all the freaks, fashionistas, and cool kids celebrated.

2006 – Juanita performed Patti LaBelle’s version of “Over the Rainbow” on one of the SF Pride stages.

2005 – Juanita MORE! received the title “Community Grand Marshal” from SF Pride in 2005, selected to represent and honor the diverse LGBTQIA+ communities in San Francisco.

2004—The House of MORE! were styled as nomadic world travelers. They partied the night away at the restaurant/bar Solana in the heart of Civic Center Plaza.

2003 – The MOREboys pose on a Svedka Vodka float as Secret Service agents to Juanita’s rainbow president.

2002 – Inspired by the fashions of the Victorian era, Juanita and the boys stepped into the chaos of Civic Center in 2002, refined and sophisticated.

2001 – MOREboy Isaac and Juanita on Market Street, ready to jump onto the Svedka Vodka float.

2000 – The House of MORE! Clown posse ran wild through the Civic Center. 

1999—Dressed as wild animals, Juanita and her chosen family spent the day celebrating SF Pride at the Civic Center.

1998 – A Spanish flamenco doll in a vintage shop window on Fillmore Street inspired Juanita’s Pride dress, designed by Mr. David Glamamore.

1997 – Juanita rode on top of an old ’70s mail delivery truck owned by Sweet Heat, a Mexican-influenced restaurant, in the 1997 SF Pride Parade. 

1996 – Juanita arrives at SF Pride 1996 with Staci Gives, celebrating her pregnancy with the first of many MOREboys.

1995 – The drag performance troupe The Fishstix, all dressed up as fish, had their first float in the SF Pride Parade.

1994—Juanita’s first float in the San Francisco Pride Parade, sponsored by the gallery Space Project, titled “Beige is Beautiful.” 

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