SF Giants attendance is down more than 5% since Pride Night fallout began
Fans are pulling away from the San Francisco Giants, as game tickets are down 5-11% since the start of the Pride Night fallout.
Mark
Attendance at home games for the San Francisco Giants is down since the fallout of three Christian players on the team demeaning the LGBTQ community at Pride Night began to explode.
The final home stand before the All-Star Break saw an average reported attendance per game of 33,413 fans — the team hosted the Toronto Blue Jays for three games and the division-rival Colorado Rockies for four of them.
That attendance is down 5% to 7% since the Giants’ complete mishandling of the team’s Pride Night — meant to welcome the LGBTQ community to Oracle Park — went upside down with a demonstration by anti-gay players and a PR nightmare.
The Giants have refunded tickets for at least one gay fan, given the team’s demonstration against the LGBTQ community on Pride Night.
Looking at the seven home games before the fallout from Pride Night began, the Giants hosted the Chicago Cubs for one game (Pride Night itself) and three games each for visiting Washington Nationals and division rival Arizona Diamondbacks.
Get off the sidelines and into the game
Our weekly playbook is packed with everything from locker room chatter to pressing LGBTQ sports issues.
Subscribe to our Newsletter today
Related
Gay former SF Giants employee gets $318 ticket refund from team after Pride Night debacle
Gay former SF Giants employee got a $318 ticket refund for game tickets after the team’s complete Pride Night debacle.
From the official attendance numbers of those seven games — even with no Saturday or Sunday game — attendance is, during these last seven home games, down 5%.
Looking at a Monday to Sunday span from June, before the Pride Night fallout became a national conversation, they hosted the Nationals and Cubs for three games each. Attendance from that comparable stretch is down over 7%.
Giants ticket sales post Pride Night have dropped from 2025
Looking at similar home stands from 2025, the drop-off is even bigger.
When comparing attendance numbers for any team, considering days of the week is key. Weekday MLB game attendance is on average thousands of fans below that on weekends, regardless of the team.
Also to take into consideration is the opponent. Are they from the American League? Are they a division rival? Might they have fanbase that travels well?
Comparing the last seven games — which were a Monday to Sunday — to comparable 2025 Giants home stands yields the same result no matter how you look at it: trouble.
- Down 8% — Compared to four games against the NL West Rockies May 1-4 (Thursday to Saturday) and three games against the AL Cleveland Guardians (Tuesday to Thursdsay)
- Down 11% — Compared to four games against the NL West San Diego Padres June 2-5 (Monday to Thursday) and three games against the AL Boston Red Sox (Friday to Sunday)
Again, it’s extremely difficult to make a complete apples-to-apples comparison. Yet looking across home stands, it’s not difficult to make an apples-to-pears, or oranges-to-grapefruit, comparison.
No matter how you look at it, attendance at San Francisco Giants games is down. Whether you compare this final homestand before the All-Star break to earlier this season or last season, in all cases the team wasn’t very good. They’re fourth in the NL West this year, and they were only slightly better last year.
Across MLB, game attendance so far this season is up over 1%, according to Sports Business Journal.
The Giants are still in the top 10 for game attendance this season. Sports Business Journal has the team ranked sixth for per-game attendance.
Yet with the continuing mistrust of the organization so many fans are showing across the Bay Area, it will be interesting to see if the Giants’ attendance drop continues.
Subscribe to the Outsports newsletter to keep up with your favorite out athletes, inspiring LGBTQ sports stories, and more.
